HAIR BONDS PROTECTION: with Pro-V formula and Active Nutri-Plex technology, this shampoo is designed to protect hair bonds and fortify fine, flat hair to give you lightweight body and shine. THE SECRET TO STRONGER, FULLER-LOOKING HAIR* This shampoo cleanses and fortifies fine hair, for up to 100% stronger*, fuller-looking hair. *strength against styling damage vs non-conditioning shampoo when shampoo and conditioner are used together. FREE FROM SILICONES DAILY SHAMPOO: Our free from silicones, mineral oils and colourants shampoo gently cleanses your hair and fuels it with nutrients. VOLUME, BODY & SHINE ROUTINE: For extra care, use it along with our full Volume & Body line-up to fortify fine, flat hair, leaving it looking full and healthy with beautiful shine